Tuesday, 16 June 2015

Lisbon - Web Merchandising Case Studies and Examples

Sennes Esperer por Coat 255, Madara Soap and Facial Masks at Organii, Encosta-te a Mim Cushions, Caulino Wall Balloon €130

I have been meaning to mention a couple of Portuguese brands. We were lucky enough to spend a week in Lisbon recently, you see. I think they're worth taking a look at online, and it would definitely be a shame to miss them if you're ever in the area.

First of all, Embaixada and Entre Tanto in Principe Real. Both are old palaces (Entre Tanto dates from the 17th century, while Embaixada is 19th-century, neo-Arabian fantasy!) in which each airy room is occupied by an exciting small brand.
Some of the ones to look out for are -
Urze - selling branded wool (including burel) and linen items from Manteigas, in the Serra d Estrela mountains. One brand, Sennes, has a minimal, but highly inspiring site, promoting and selling their outerwear and bags.
Organii - which sells organic cosmetics and baby products, from brands including Latvian Madara, Australian Nvey Eco and Irish Voya. They have a friendly, commercial site. 
Mimolab - a children's event organiser, also selling some toys and textiles. Browsing their true-to-brand website is lovely experience.
Antiflop - an artful scarf and shirt shop.
Encosta-te a Mim - producing cushions in the loveliest of colours.

Both Embaixada and Entre Tanto have clear websites, with comprehensive lists of their brands, and glossy images.

Second, Baixa-based Caulino. This is a studio creating and displaying striking, sometimes challenging, ceramics, as well as offering workshops and holidays to the neophyte and the more experienced. Again, their site is clean, with rich images, and a simple, well-merchandised shop.

Lastly Cork & Co, in Bairro Alto, with its cork collection ranging from handbags and jewellery, to design pieces like lighting, tableware and furniture, and Vista Alegre, a historic, yet modern, Portuguese luxury brand.

Lisbon is a beautiful, pastel-painted, tile-covered city. The food (pregos, bacalhau and chickpea salads, chourico, natas...), the wine (the Duoro, Alentejo, Vinho Verdo, the Port) is all so flavoursome! It's near the sea, near the mountains, and its slightly slower, mediterranean pace allows you to really unwind. I'd recommend it to absolutely everyone!

Sunday, 7 June 2015

Month in Online Merchandising : June

KitchenAid Artisan Stand Mixer Green Apple £429 (from House of Fraser), Cuisinart Ice Cream Deluxe £67.50 (from John Lewis), Magimix Le Glacier Ice Cream Maker Chrome £79.97 (from Selfridges), Zoku Classic Ice Lolly Mold £13.50 (from John Lewis), Antillasse Ice Cream Dish £7 (from the Conran Shop), Rice Melamine Cups and Spoons £14 and £8.25 (from nettlegreen.co.uk), Zak Ice Cream Bowl £7 (from Selfridges), Mechanical Ice Cream Scoop £10 (from John Lewis)

Here is what I expect to get up to over the next few weeks:

- Tending to galleries - Some with high turnover need to be reviewed, as do some that are suffering through poor availability. Then there are a couple that are strategically important right now and a couple that I haven't had time to merchandise in a while.

- Last pieces of preparation for summer sale - We don't do sale in a big way, but I will certainly check the presentation, position, status and so on for all discounted products.

- Work on three meaty projects - On one, we are completing some testing before making some final decisions and knuckling down. For another, I am not so deeply involved at the moment, but am still needing to chase some emails and extent further offers to support. For the last, I have done what I can, so now I hope to motivate my colleagues.

- Training and archiving activities - I am studying materials and starting to compile.

- Looking forward to some post-summer promotions - Initially, I want to check what needs to be done and when.

- A last long-term job is conducting research into how merchandising might work first of all if we, at some point in the future, require a responsive website, and second if we, at some point in the future, acquire some tools to automate merchandising a little more.

Enjoy the start of summer!