Sunday, 31 August 2014

And fresh p-p-pages

Muuto (at Wood Table Lamp £135, Hay (at nest) Colour Domino Set £39, French Connection Tray Coffee Table £190, Next Bamboo Vase £25, H&M Wood Tray £14.99

Last week, I started properly merchandising in my new position. 

A small professional re-orientation means I'm now working on e-commerce, so - in some respects - my efforts will effect customers more directly and their efficacy will be more immediately measurable.

I can't expect any really reflective results from the pages I've worked on for four to five weeks. But I've been checking them compulsively over the weekend (nothing should have changed, but I couldn't stop myself!) 

And I'm very excited (and simultaneously a bit anxious) to see initial sales tomorrow.

I'd like to compare sales since to sales before I remerchandised. But I will check sales overall, and sales of similar products, for the same periods - because your figures natually fluctuate.

 I could compare this year's sales before and after my merchandising to last year's sales for the equivalent periods. And I could look at actual and forecasted sales for the days after I merchandised.

This should tell me if its starting off on the right foot anyway. Exciting!

Monday, 18 August 2014


I haven't posted in a while, but I hope it's with fair reason. I started a new job a couple of weeks ago and have spent almost all my time since immersing myself in the new company and role.

I've had introductions to our various channels and formats and touchpoints. I've spent valuable time with people in functions associated (directly and indirectly) with my own. I've spent valuable time with people in functions completely unrelated to mine too! 

I learnt about our customers, our products, the experiences we offer and how we offer them.

Most of the time, I met with a passion to share knowledge and, in turn, a lively interest in what I was going to be doing. Then, at times, I learnt through mucking in and doing some work myself.

More recently, I've been getting down to the nitty gritty, to
the job I'm here to do. And at this point, I've been benefiting from the experience and generosity of those who've been doing it up until now.

Whenever I've had a spare moment, I've been reading company literature, trawling the website, versing myself in what makes our brand what it is.

I've never experienced such a comprehensive, expansive induction, and I'm so grateful for it. I'm left hoping I've made the most and that I've learnt enough!

So after two great years in my previous job, lots of changes. And lots to write about in the future, I think!

Pic 1 - Mara Hoffmann for Anthropologie Notebook £12, French Connection Wanda CrossBody Bag £85, Clarks Busby Jazz £69.99

Pic 2 - Lamy AL-Star Fountain Pen £23.95, Liberty Blue Edge A5 Notebook £16.95, LK Bennett Leonie Patent-Leather Cluch £185, Apologie Pumps £250 at Shoescribe